Let’s be honest – gym content is everywhere. But most of it? Blurry, boring, and a bit cringe. If you’re serious about standing out – whether you’re a PT, fitness brand, or gym junkie growing your online presence – it’s time to level up.
Here’s how to create content in the gym that actually grabs attention and gets results.
1. Know Your Why Before You Hit Record
Are you:
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Showing off progress?
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Selling your fitness coaching?
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Teaching technique?
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Building your brand?
Your goal will shape everything – from the angles you shoot to the editing style. Clarity = confidence.
2. Scout the Spot
Lighting matters. So does background. Avoid cluttered corners and dodgy fluorescent lights. Look for:
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Natural light near windows
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Open gym spaces with symmetry
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Equipment that adds to your aesthetic, not distracts
Want that cinematic gym content? Book a session with a pro (like Louis) who knows how to light, frame, and direct.
3. Use the Right Gear (or Work Smart with What You’ve Got)
Yes, a DSLR and lighting rig is amazing. But if you’re just starting:
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Use a tripod – shaky footage is a killer
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Shoot horizontal and vertical (think YouTube & Instagram)
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Clean your lens. Always.
Bonus tip: AirPods or wireless mics are perfect for clear, in-gym talking content.
4. Mix Your Shots
The best gym content isn’t just rep after rep. Add:
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Warm-up and cool-down clips
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Reaction shots (post-set realness)
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Creative angles (low squats, mirror reflections, POV of your hands chalking up)
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Detail cuts – trainers on the floor, sweat dripping, weights clanging
This adds story – not just sweat.
5. Time It Right
Peak gym hours = awkward stares and no space. Go early or off-peak for smoother filming and fewer distractions.
Also: always be respectful. No one wants to be an accidental extra in your TikTok.
6. Edit with Intention
Speed ramps, beat-matching, slow motion – great tools if used sparingly. Don’t overdo it. Let the movement speak for itself.
Keep your intros short, your message clear, and your visuals punchy. And if editing’s not your thing? Outsource. Or better yet – collaborate with a content creator (👋).
7. Show Personality, Not Just Form
People follow people. Let your voice, quirks, and real energy come through. Gym content is about trust and relatability, not perfection.
Need Help Creating Killer Gym Content?
You bring the sweat, we’ll bring the shots. Whether it’s a solo shoot or brand campaign, Louis Burgess Photography helps fitness pros, influencers, and creatives turn workouts into high-impact visual content