July 2025

Let’s be honest – gym content is everywhere. But most of it? Blurry, boring, and a bit cringe. If you’re serious about standing out – whether you’re a PT, fitness brand, or gym junkie growing your online presence – it’s time to level up.

Here’s how to create content in the gym that actually grabs attention and gets results.

1. Know Your Why Before You Hit Record

Are you:

• Showing off progress?

• Selling your fitness coaching?

• Teaching technique?

• Building your brand?

Your goal will shape everything – from the angles you shoot to the editing style. Clarity = confidence.

2. Scout the Spot

Lighting matters. So does background. Avoid cluttered corners and dodgy fluorescent lights. Look for:

• Natural light near windows

• Open gym spaces with symmetry

• Equipment that adds to your aesthetic, not distracts

Want that cinematic gym content? Book a session with a pro (like Louis) who knows how to light, frame, and direct.

3. Use the Right Gear (or Work Smart with What You’ve Got)

Yes, a DSLR and lighting rig is amazing. But if you’re just starting:

• Use a tripod – shaky footage is a killer

• Shoot horizontal and vertical (think YouTube & Instagram)

• Clean your lens. Always.

Bonus tip: AirPods or wireless mics are perfect for clear, in-gym talking content.

4. Mix Your Shots

The best gym content isn’t just rep after rep. Add:

• Warm-up and cool-down clips

• Reaction shots (post-set realness)

• Creative angles (low squats, mirror reflections, POV of your hands chalking up)

• Detail cuts – trainers on the floor, sweat dripping, weights clanging

This adds story – not just sweat.

5. Time It Right

Peak gym hours = awkward stares and no space. Go early or off-peak for smoother filming and fewer distractions.

Also: always be respectful. No one wants to be an accidental extra in your TikTok.

6. Edit with Intention

Speed ramps, beat-matching, slow motion – great tools if used sparingly. Don’t overdo it. Let the movement speak for itself.

Keep your intros short, your message clear, and your visuals punchy. And if editing’s not your thing? Outsource. Or better yet – collaborate with a content creator (👋).

7. Show Personality, Not Just Form

People follow people. Let your voice, quirks, and real energy come through. Gym content is about trust and relatability, not perfection.

Need Help Creating Killer Gym Content?

You bring the sweat, we’ll bring the shots. Whether it’s a solo shoot or brand campaign, Louis Burgess Photography helps fitness pros, influencers, and creatives turn workouts into high-impact visual content

So, you’re hunting for a photoshoot in North London that actually delivers? Whether it’s for your personal brand, business, band, or just something special for the ‘Gram – welcome. You’re in the right place.

North London: A Backdrop Like No Other

From Camden’s gritty charm to Hampstead’s leafy elegance, North London has it all. Urban textures, iconic architecture, secret garden spots – the kind of locations that make a shoot. And we know how to use them.

At Louis Burgess Photography, we don’t just turn up and snap. We craft every shot with purpose, personality, and just the right amount of edge. Because your story deserves more than generic studio vibes – it needs location, light, and life.

Why Work With Louis?

Because you’re not here for average. You want:

• Direction that brings out your best angles, not awkward poses.

• Creative shots that feel authentic, not forced.

• Fast turnaround and zero faff.

Whether it’s a 1:1 branding shoot, a promo for your next release, or just time to level up your portfolio, Louis brings the skill, energy, and instinct that turns good images into great ones.

“Louis instantly put me at ease and captured exactly what I didn’t even know I needed. Game-changing photos.” – Happy Client

Tailored to You – No Cookie Cutters Here

You won’t get a one-size-fits-all session. Every photoshoot in North London is bespoke. We’ll chat about your goals, your vibe, and the kind of shots you want. Then we make it happen – slick, simple, and stress-free.

Book Your Shoot – North London’s Calling

Ready to elevate your visual game? Contact me today. Let’s create something that actually feels like you – in the heart of North London.

In a city as vibrant and ever-evolving as London, stories are unfolding on every corner — and my job is to capture them.

As a London lifestyle photographer, I don’t just take photos. I tell stories. Real ones. Raw ones. The kind that feel honest and unfiltered, but still cinematic. Whether it’s a sunrise workout on Primrose Hill, a coffee-fueled brainstorm in Shoreditch, or golden hour by Tower Bridge — every shoot is a chance to document the rhythm of real life in this incredible city.

What Is Lifestyle Photography, Really?

Lifestyle photography is all about authenticity. It’s not stiff poses or studio lights — it’s movement, personality, and connection. It’s perfect for:

• Personal brands who want to stand out online.

• Small businesses and creatives building content for their website or socials.

• Couples or individuals wanting relaxed portraits in their favourite parts of the city.

Think of it as professional photography that doesn’t feel professional — in the best way possible.

Why London?

London is more than a backdrop — it’s a character. From graffiti-covered alleys to historic landmarks, every neighbourhood brings something different. Whether you’re going for sleek city vibes or gritty street style, the capital offers endless options for unique, powerful content.

What to Expect from a Shoot

When you book a lifestyle shoot with me, we’ll plan it around you — your energy, your story, your goals. It’s a relaxed experience, designed to get the best out of you without awkward posing or forced smiles.

Every session includes:

• Pre-shoot planning and moodboarding

• Guidance on locations and wardrobe

• Direction during the shoot so you feel confident and natural

• High-resolution edited images ready to use across platforms

Recent Projects

From personal brand shoots for coaches and creatives to behind-the-scenes content for fashion campaigns — no two days are the same.

Ready to Tell Your Story?

Whether you’re an artist, a brand, or just someone wanting photos that feel like you, I’d love to collaborate. Let’s capture your London lifestyle in a way that feels natural, stylish, and uniquely you – contact me today.