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October 2024

How to take professional sports photos

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Here’s how to take Professional Sports photos

Taking professional sports photos isn’t just about having the right gear – it’s about timing, skill, and knowing how to capture the energy and excitement of the game. Whether you’re at a local match or a professional event, these tips will help you snap photos that feel dynamic and truly capture the moment. Here’s your guide to taking professional-quality sports photos.


1. Use the Right Gear

For professional sports photography, investing in quality equipment is essential:

•Camera: A DSLR or mirrorless camera with a fast shutter speed is ideal. Look for cameras with a high frames-per-second (FPS) rate, as they’ll allow you to shoot quickly and not miss critical moments.

•Lens: A zoom lens, such as a 70-200mm, will let you get close-up shots without needing to be right next to the action. For larger stadiums, a longer focal length (like 300mm or more) is helpful.

•Accessories: A monopod will help stabilise your camera for those long, continuous shoots, and carrying extra memory cards and batteries will prevent interruptions.

2. Perfect Your Settings

Fast action requires specific settings to get sharp, clear images:

•Shutter Speed: Set a fast shutter speed (1/1000 sec or higher) to freeze motion. For slower sports, you might get away with slightly slower speeds, but with faster sports, the quicker the shutter, the better.

•Aperture: Use a wide aperture (like f/2.8 or f/4) to isolate your subject and create that beautiful background blur (bokeh) effect. This makes the athlete stand out while keeping the focus sharp.

•ISO: In well-lit conditions, keep your ISO as low as possible to avoid graininess. For indoor or low-light sports, increase the ISO but avoid going too high to maintain image quality.

3. Master Burst Mode

Sports photography is all about timing, and capturing that one perfect moment can be tricky. Shooting in burst mode allows your camera to take multiple photos in rapid succession, increasing your chances of capturing the ideal shot. Remember to review your burst shots after each game to see which settings work best.

4. Plan for the Best Angles

Position yourself where you’ll get the best view of the action. Ideally, you want to be close to the main areas of play, like the goalposts, track finish lines, or near the team benches. When photographing high-intensity sports, positioning yourself where players are likely to sprint, leap, or dive can lead to dynamic shots.

Consider shooting from a lower angle to make the athletes look powerful and add drama to the images. This can also help you avoid cluttered backgrounds, keeping the focus on the players.

5. Anticipate the Action

Understanding the sport you’re photographing is key to anticipating moments of action. Study the game’s flow and the players’ behaviours – knowing when a basketball player is about to dunk or a footballer is lining up for a shot can help you be prepared to capture the best shots.

Anticipating movements also means you can pre-focus your camera on specific areas where action is likely to happen, ensuring you’re ready when the moment arrives.

6. Capture Emotion and Context

Sports photos aren’t just about the action; they’re also about the story. Try to capture the emotion – the excitement, the tension, the triumph, and sometimes the defeat. Look for close-up shots of players’ expressions, teammates celebrating together, or fans cheering. Including these candid moments adds depth and context to your work, making it feel more immersive.

7. Take Advantage of Natural Light

If you’re shooting an outdoor game, make use of natural light whenever possible. The golden hour – the hour after sunrise or before sunset – provides beautiful, warm lighting that can enhance your images. For midday games, try to avoid shooting directly into the sun to prevent harsh shadows on the players’ faces.

For indoor sports, adjust your camera’s white balance to match the venue lighting and increase your ISO as needed to get well-lit shots without too much grain.

8. Edit for Professional Polish

Post-processing is essential to achieving a polished, professional look. Editing software like Adobe Lightroom or Photoshop will allow you to adjust lighting, colour, sharpness, and crop your photos for better composition.

Here are a few key tips for editing sports photos:

•Exposure: Adjust the brightness and contrast to bring out the details in both shadows and highlights.

•Sharpening: Add some sharpening to enhance details, but don’t go overboard – it should look natural.

•Cropping: Crop to focus on the key action and eliminate distractions in the background.

•Colour: Adjust colours to ensure skin tones look natural and enhance the vibrancy without making it look overly saturated.

9. Practise, Practise, Practise

Sports photography requires practice, so don’t be discouraged if your first few shoots aren’t perfect. Try different angles, settings, and even sports to build your skills. Review your shots after each event and take note of what worked and what didn’t.

10. Develop Your Own Style

Finally, remember to experiment and find your unique style. Over time, you’ll develop a feel for the types of shots you like to capture and how you like to edit them. Don’t be afraid to try something different – maybe you want to focus on close-ups of players’ faces or capture wide shots that include the crowd. Finding a personal style will help your work stand out.

Final Thoughts

Taking professional sports photos isn’t just about capturing the action; it’s about conveying the energy and emotion of the game. With the right gear, techniques, and plenty of practice, you’ll be on your way to creating powerful, professional sports images that bring the viewer straight into the heart of the action.

How to become a sports photographer in the UK

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Here’s how to become a Sports Photographer in the UK

So, you’re passionate about capturing those adrenaline-filled moments on the field, the court, or the track. Sports photography is a thrilling profession that allows you to be part of the action, capturing athletes’ achievements and intense moments. If you’re ready to turn that passion into a career, here’s your guide on how to become a sports photographer.

1. Start with the Basics of Photography

First things first, you need a solid understanding of photography basics. Learn about things like shutter speed, aperture, ISO, and focus – all essential when it comes to capturing those fast-paced, dynamic scenes in sports.

There are loads of online courses available for beginners, or you can grab a book on photography fundamentals and teach yourself. Practice regularly with different settings and lighting to understand how your camera responds to movement and light changes.

2. Invest in the Right Equipment

Sports photography requires specialised equipment to get those high-quality shots. Here’s a quick rundown:

•Camera: Look for a DSLR or mirrorless camera that can shoot at high shutter speeds and performs well in low light. Full-frame sensors usually offer better quality for sports shots, but a good crop-sensor camera can also do the job.

•Lenses: A zoom lens with a focal length of at least 70-200mm is a great starting point. Fast lenses (like f/2.8 or lower) allow you to capture crisp images in lower lighting and create that lovely blurred background to make your subject pop.

•Accessories: A sturdy tripod or monopod will help keep your shots steady, especially during long events, while extra batteries and memory cards will ensure you don’t miss a single shot.

3. Get Comfortable with Fast-Paced Shooting

Sports events move quickly, so practice shooting in burst mode to capture multiple shots per second. This will help you capture the exact moment a footballer strikes the ball or a runner crosses the finish line. Experiment with different settings to find the balance that best suits your style and the sport you’re shooting.

4. Build a Portfolio with Local Events

Before you jump to big leagues, gain experience by photographing local sports events. Reach out to local teams, schools, or sports clubs and offer to cover their games. This gives you hands-on experience and provides a range of shots to start building a strong portfolio.

Make sure to capture a variety of shots – close-ups of athletes, wide shots of the field, and candid moments of fans and coaches. This diversity will show potential clients you can cover an event from multiple perspectives.

5. Understand the Sport

Every sport has its unique rhythm, peak moments, and key players. Learning the ins and outs of each game will help you anticipate the action. Study the rules, watch games in person or on TV, and talk to coaches or players if you can. Knowing when those crucial moments might happen will help you be ready for the perfect shot.

6. Develop Your Editing Skills

Editing is a big part of photography, and sports photography is no exception. Learn how to use software like Adobe Lightroom and Photoshop to enhance your images. From adjusting exposure to sharpening details, the right editing can make a huge difference in the quality of your final images. However, keep it natural – you want the action and the emotion to shine through.

7. Network with Other Photographers and Sports Professionals

Building a network is key to finding new opportunities. Attend local events, reach out to other photographers, and connect with sports professionals. Having a presence on social media platforms like Instagram, LinkedIn, and Twitter can help you showcase your work and connect with potential clients.

Many sports photographers build relationships with coaches, athletes, and sports organisers, leading to job referrals and new opportunities.

8. Work on Your Brand

In today’s world, photographers need to have a brand to stand out. Think about how you want to be perceived and what kind of sports photography you want to focus on – maybe you’re passionate about youth sports, or perhaps professional league games are more your style.

Create a website to showcase your portfolio, write blog posts on sports photography tips, and share behind-the-scenes snippets of your work. Show people your personality as well as your skill – it’ll make your brand more memorable.

9. Stay Persistent and Keep Practising

Breaking into the sports photography industry takes time, dedication, and a lot of patience. Be ready for some competition and keep practising to refine your skills. Don’t be discouraged by setbacks – every photoshoot is an opportunity to learn, improve, and come back stronger.

Becoming a sports photographer is a journey of passion, skill-building, and persistence. By honing your technical skills, investing in the right gear, and building your network, you’ll be on your way to capturing those unforgettable sporting moments.

Remember – every athlete has their story, and your job is to tell it through your lens. Happy shooting!

How much do football club photographers get paid?

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If you’re a photographer with a passion for football (or soccer, depending on where you’re from), you might have wondered, “How much do football club photographers get paid?” Sports photography is an exciting and fast-paced field, and capturing those iconic moments on the pitch can be a dream job. But what does it actually pay, and what can you expect if you’re looking to break into this niche?

Let’s dive into the world of football club photographers and explore what factors influence their earnings, the types of roles available, and how you can increase your chances of landing a well-paying gig.

1. Understanding the Role of a Football Club Photographer

First things first—what does a football club photographer do? Unlike general sports photographers, football club photographers are often directly employed or contracted by a football club. Their job is to cover everything from live match action to behind-the-scenes moments at training sessions, press conferences, team events, and even official club photoshoots.

The role requires not only a deep understanding of football but also the ability to work under pressure, often in challenging lighting and weather conditions. Whether you’re capturing the winning goal, a key tackle, or the emotion on a player’s face after a match, you need to be ready for anything.

2. How Much Do Football Club Photographers Get Paid?

The salary of a football club photographer can vary widely depending on several factors such as the club’s size, the photographer’s experience, and whether they are full-time employees or freelancers. Let’s break it down:

Full-Time Club Photographers

  • Entry-Level: At the start of your career, especially at smaller or lower-league clubs, you could expect to earn between £18,000 to £25,000 per year. These clubs often have tighter budgets, and you may be required to wear multiple hats, such as handling video content or social media imagery on top of photography duties.
  • Mid-Level: As you gain experience and move up to working with higher-tier football clubs, your salary can increase to £25,000 to £35,000 annually. At this stage, you’ll likely be covering more prestigious events, such as cup finals or international matches, which can boost your visibility and, consequently, your income.
  • Top-Level Photographers: For those working with top-tier clubs in major leagues like the Premier League, La Liga, or Serie A, the pay can range from £35,000 to £50,000 per year or even higher. Clubs with larger budgets and global fan bases are often willing to invest more in high-quality content, and this includes the work of their photographers.

Freelancers

Freelance photographers working for football clubs or covering football matches often get paid on a per-game or per-assignment basis. This can range from around £100 to £500 per match, depending on the club, the importance of the game, and the photographer’s experience.

  • Local Matches: If you’re shooting lower-league or local football matches, rates can be on the lower end, around £100 to £200 per game.
  • Professional Leagues: For major league games, especially high-profile ones, you can expect closer to £300 to £500per match. For significant events like cup finals, international matches, or tournaments like the UEFA Champions League, rates can go even higher, sometimes exceeding £1,000 per assignment.

Freelancers also have the opportunity to sell their images to multiple outlets—such as newspapers, sports websites, and agencies—which can add to their overall income.

3. What Affects Football Photographer Pay?

Several factors can influence how much a football club photographer is paid. Understanding these will help you navigate your career and know where you can push for higher rates.

Club Size and Budget

A football club’s budget plays a major role in determining how much they can pay their photographers. Larger clubs with significant revenue from sponsorships, TV deals, and global merchandise sales will have more room in their budget for media teams, including photographers. Smaller clubs, on the other hand, may offer lower salaries and could require photographers to take on additional roles (like social media management or video editing).

Experience and Reputation

Like any profession, experience matters. The more high-profile games and clubs you’ve worked with, the more you can charge. Building a portfolio filled with stunning action shots from major football events will put you in a stronger position to negotiate higher pay.

Reputation also comes into play. If you’ve captured iconic images that have gained widespread attention or have been published in major sports media outlets, your value in the industry increases.

Freelance vs. Full-Time

As mentioned earlier, freelancers often have the flexibility to work with multiple clubs, agencies, or media outlets, potentially increasing their income through multiple streams. However, freelancers also face the challenge of inconsistent work, whereas full-time photographers enjoy the stability of a regular salary.

Location

Your geographical location can impact how much you earn as a football club photographer. Photographers in cities with major football teams and media coverage, like London, Manchester, Madrid, or Barcelona, are likely to earn more due to the high demand for quality sports photography. Meanwhile, photographers working in smaller towns or regions with lower-league teams may have to accept lower rates.

4. How to Get Into Football Photography

If you’re dreaming of becoming a football club photographer, here are a few tips to help you get started:

  • Build a Strong Portfolio: Your portfolio is everything. Start by shooting local matches or smaller leagues and build up a body of work that showcases your ability to capture the drama and excitement of football. The more experience you have, the more attractive you’ll be to clubs.
  • Network: In sports photography, connections are crucial. Attend matches, get to know other photographers, and make contacts within clubs or media outlets. Social media is also a great way to connect with other professionals in the industry.
  • Stay Updated with Tech: Football photography requires top-notch gear and the ability to work in fast-paced, changing environments. Stay on top of the latest camera technology and techniques to ensure your work stands out.
  • Freelance for Sports Agencies: Many football photographers start out freelancing for agencies that provide images to newspapers, websites, and magazines. This can be a great way to gain exposure and experience while building your portfolio.

In Conclusion…

So, how much do football club photographers get paid? The answer depends on factors like your experience, the club you work with, and whether you’re freelancing or full-time. While salaries can range from £18,000 to £50,000 for full-time positions, freelancers can earn anywhere between £100 to £1,000+ per match, depending on the level of competition and their own reputation in the industry.

If you’re passionate about football and photography, the rewards—both financial and personal—can be immense. It takes hard work, dedication, and a strong portfolio, but once you land that dream gig, there’s nothing quite like capturing the magic of the beautiful game.

What is the 321 Rule in Photography? – A Simple Guide for Photographers

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As photographers, we pour our heart and soul into creating the perfect shot, but there’s one thing we sometimes overlook—backing up our work! Whether you’re a professional or just starting out, you’ve probably heard of the “321 rule” in photography. If not, don’t worry—I’m here to break it down for you and explain why this simple guideline can save your images (and your sanity) from potential disaster.

Athlete having their headshot taken by professional sports photographer Louis Burgess | Sports photography by North London Photographer Louis Burgess

What is the 321 Rule?

The 321 rule is a backup strategy that every photographer should follow to keep their files safe. It’s simple:

  • 3: Keep three copies of your data.
  • 2: Store your copies on two different types of media.
  • 1: Store one copy offsite.

Let’s break this down further.

1. Keep Three Copies of Your Data

The first part of the 321 rule is making sure you have three copies of your images. Why? Well, having just one copy is risky. A single hard drive can fail, and a single memory card can get corrupted. By keeping three copies, you’re building a safety net.

For example, one copy could be on your computer, the second on an external hard drive, and the third in the cloud. This gives you redundancy and ensures that even if one copy fails, you have backups to rely on.

2. Store on Two Different Types of Media

Next, store those three copies on two different types of media. This means don’t just rely on your laptop and an external hard drive, which are both physical devices. Instead, mix it up with cloud storage or a different kind of external storage (like a network-attached storage device or NAS).

Why does this matter? Different types of media fail in different ways. An external hard drive might crash, but your cloud storage won’t be affected by that. By diversifying your storage methods, you’re protecting your data from different types of failures.

3. Store One Copy Offsite

Lastly, the offsite copy. This step is crucial but often overlooked. Even if you’ve backed up your files on multiple drives, they’re still vulnerable if they’re all in the same place. If, for example, your home or studio gets damaged by fire or theft, you could lose everything.

By keeping at least one copy offsite—whether that’s using cloud storage or keeping a hard drive in another physical location—you’re ensuring that your work is safe from local disasters.

Why Is the 321 Rule Important for Photographers?

As photographers, our images are more than just files—they’re our work, our memories, and our livelihood. Losing them would be devastating, whether you’re shooting for a client or capturing personal moments. The 321 rule ensures that no matter what happens, you’ve got multiple layers of protection.

I learned this the hard way early in my career when I lost an entire wedding shoot due to a corrupted memory card. Trust me, it’s an experience you never want to go through. Since then, I’ve followed the 321 rule religiously, and I can’t stress enough how much peace of mind it provides.

How to Implement the 321 Rule

Now that you understand the rule, let’s talk about how to put it into practice. Here’s what I do, and you can adapt this to your needs:

  1. Primary Copy (Computer/Workstation): As soon as I finish a shoot, I transfer all the files from my memory cards to my computer. This is the working copy that I’ll edit from.
  2. Secondary Copy (External Drive): I also immediately copy the files to an external hard drive. This drive is just for backup, and I don’t edit from it—it’s purely a safety net.
  3. Tertiary Copy (Cloud Storage): I use a cloud service like Google Drive or Dropbox for my third copy. The benefit of cloud storage is that it’s offsite and accessible from anywhere, which makes it perfect for the third part of the 321 rule. Alternatively, you could store a hard drive at a friend’s house or in a safety deposit box.

There are lots of ways to set this up, and the specific tools you use can depend on your budget and workflow. But the most important thing is that you have a reliable system in place.

Don’t Skip Out on the Cloud

A lot of photographers hesitate when it comes to cloud storage because they worry about upload speeds, monthly costs, or data security. But in my experience, the benefits far outweigh the drawbacks. Cloud storage offers an easy offsite solution and adds an extra layer of protection.

Look for reputable cloud providers that offer end-to-end encryption and enough storage space to meet your needs. Some popular options for photographers include Backblaze, Google Drive, and Amazon S3.

Keep Your Workflow Simple

You might be thinking, “This sounds like a lot of work,” but trust me—it’s worth the effort. Once you get into the habit of following the 321 rule, it becomes second nature, and you won’t have to worry about losing your precious work. Automate where you can, like using software that automatically backs up your files to the cloud after every shoot, so you’re not having to remember it every time.

In Conclusion…

The 321 rule is a simple, effective strategy to ensure your photography work is always protected. Remember: keep three copies of your files, store them on two different types of media, and ensure one copy is offsite. By following this rule, you can focus more on your photography and less on the worry of losing your work.

So, take a few minutes today to assess your backup system. Are you following the 321 rule? If not, start building it into your workflow—you’ll thank yourself later!

How do I price myself as a freelance photographer?

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As a professional photographer, one of the trickiest questions I’ve faced (and I know many of you have, too) is: “How do I price myself as a freelance photographer?”.

When I first started out, I found it tough to strike a balance between not undervaluing my work but also not pricing myself out of the market. Over the years, I’ve learned a few things that I wish someone had told me earlier. So, if you’re struggling to figure out your pricing, I’m here to help you get started.

1. Know Your Worth (Yes, Really!)

This one is huge. When you’re just starting out, it’s easy to feel like you need to offer lower rates to get hired. While that might seem like the right move, constantly undercutting yourself can be a race to the bottom. Your time, skills, equipment, and creativity all have value. If you’ve invested in learning, building your portfolio, and upgrading your gear, that’s worth something.

Don’t be afraid to charge what you believe you’re worth. Yes, there will always be someone charging less, but that doesn’t mean you need to join them. Focus on your value — the quality of your work, your unique style, and the experience you offer your clients.

Athlete having their headshot taken by professional sports photographer Louis Burgess | Sports photography by North London Photographer Louis Burgess

2. Understand Your Costs

Before setting any price, take time to calculate your actual costs. Photography isn’t just about pressing the shutter button — it’s also about editing, travel, equipment, software, insurance, and other overheads. Make a list of your expenses, including things you might not think of at first, like maintenance of your gear, subscriptions for editing tools, and even your website fees.

Then, ask yourself how much you want to earn. What do you need to cover your costs and still make a profit? This will give you a clearer idea of what your base rate should be.

3. Consider Different Pricing Models

There’s no one-size-fits-all when it comes to pricing photography. You might find different models work better for different types of clients. Here are a few common options:

  • Hourly Rate: This works well for events or gigs where the time you spend shooting is predictable. Just remember, shooting isn’t the only time you’re investing. Factor in editing and client communication, too.
  • Per Project Rate: A flat rate for specific projects, such as a corporate headshot session or a wedding shoot, can be more straightforward. Clients often like knowing exactly what they’ll pay upfront.
  • Packages: Bundling services together is another way to offer value to your clients. For example, you could offer a ‘basic’ package with fewer images and a ‘premium’ package with more shots and advanced editing.

4. Research Your Market

It’s essential to understand what other photographers in your area are charging. This gives you a benchmark to work from. While I’m not saying you should copy their rates, knowing the local market can help you position yourself.

Keep in mind that pricing yourself too low can make potential clients question the quality of your work. You want to stay competitive, but also confident in the value you bring. It’s a fine line between being affordable and undervalued, but with market research, you’ll be able to strike that balance.

5. Factor in Your Experience and Niche

If you’ve got experience under your belt, that adds to your value. Your pricing should reflect the years you’ve spent honing your craft. Similarly, if you specialize in a niche that requires specific skills (e.g., sports photography or high-end product photography), that should also impact your rates. Clients often pay more for niche expertise, so don’t shy away from charging accordingly if your skillset is in high demand.

6. Be Transparent with Clients

One of the most important lessons I’ve learned is that transparency goes a long way. Make sure your pricing is clear and easy to understand, whether that’s on your website, in your pitch, or in an email. Break down what’s included in the price, so clients know exactly what they’re getting.

For example, if you’re charging for a full-day shoot, specify how many edited images are included, how many revisions you offer, and what happens if they need additional time. This avoids any confusion later and helps manage client expectations from the start.

7. Don’t Be Afraid to Adjust Your Prices

Finally, don’t be afraid to increase your prices as you grow. As you gain more experience, invest in new gear, and refine your style, your value to clients increases. It’s completely normal to raise your rates to reflect your growth. Clients who appreciate your work will understand, and new clients who see the quality you offer will see the value in paying for it.

In Conclusion…

Pricing yourself as a freelance photographer can feel overwhelming at first, but remember — you are worth more than just the number on an invoice. Take time to evaluate your costs, understand your market, and believe in the value you offer. As you gain experience and confidence, pricing will become less of a guessing game and more of a reflection of your true worth.

If you’re still unsure, don’t stress! We’ve all been there. With time, you’ll find the sweet spot that allows you to do what you love while being fairly compensated. Keep pushing forward, keep learning, and most importantly — keep shooting. You’ve got this!

How to create behind the scenes content in the gym

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Behind-the-scenes (BTS) content is one of the most engaging and authentic ways to showcase your work as a photographer or videographer in the gym. Whether you’re capturing athletes, fitness influencers, or just everyday gym-goers, BTS footage gives your audience a raw and unfiltered view of the hard work that happens behind the polished photos.

In the gym, where energy, intensity, and focus are at their peak, creating compelling BTS content requires strategy and creativity. Here are my top tips on how to create captivating behind-the-scenes content that tells the story of a session while keeping your audience hooked.

Athlete having their headshot taken by professional sports photographer Louis Burgess | Sports photography by North London Photographer Louis Burgess

1. Mix Up Your Shots: Close-Ups, Mid-Shots, and Wide Angles

Variety is key when it comes to creating engaging content. To make sure your BTS footage isn’t monotonous, capture a combination of close-up, mid-range, and wide-angle shots.

  • Close-ups: These are perfect for highlighting the details—think sweat dripping off a brow, the tight grip on a dumbbell, or the contraction of a muscle during a lift. Close-ups help convey the raw intensity and focus that’s part of any workout.
  • Mid-shots: These give context to the action, showing a bit more of the athlete and their movement. This is great for capturing the person in action, while still focusing on the specific exercise or equipment being used.
  • Wide angles: Wide shots are essential to showcase the environment and the overall energy of the gym. Whether it’s a bustling gym floor or a quiet space where someone’s pushing through their final set, wide shots help bring the whole scene into perspective.

Mixing these shot types throughout the session helps to keep the video dynamic and interesting. It also ensures you’re telling the complete story, from the fine details to the big picture.

2. Tell the Story of the Workout Session

Every workout has a story to tell—whether it’s a personal best, a training routine for an upcoming competition, or simply the grind of staying fit. Your BTS content should reflect this narrative. Don’t just focus on the physical exercises; capture the emotions and the journey.

  • Pre-workout: Start by capturing moments that show the preparation, such as warming up, stretching, or setting up equipment. This adds depth to the content by showing what happens before the intense workout begins.
  • During the workout: Highlight the key exercises of the session. Capture the intensity of the moments when the athlete is pushing their limits. The heavier the weights, the harder the effort—let that shine through your footage.
  • Post-workout: Don’t forget to capture the cool-down or post-workout moments, like catching their breath, reviewing their form, or talking with a trainer. These human moments are relatable and remind the audience that every intense session has a beginning, middle, and end.

If you can weave in moments of motivation, struggle, and triumph, your BTS content will feel more like a story than just a random collection of clips.

3. Fast Edits and Dynamic Transitions

When editing BTS footage, gym content works best when it’s fast-paced and energetic. Quick cuts between different angles, fast-forwarding through certain exercises, or using dynamic transitions (like whip pans or quick zooms) can keep your video engaging.

  • Fast edits: These are perfect for showcasing the high-energy parts of the workout. Cut from one rep to the next, transitioning from close-ups to wide shots quickly, to create a sense of urgency and power.
  • Slow motion: On the flip side, you can balance the fast edits with some slow-motion moments for dramatic effect—like a barbell hitting the ground or a kettlebell swing at the peak of its movement.
  • Music: Pair your video with music that complements the energy of the workout. Fast beats and strong rhythms help build intensity and make the content more exciting to watch.

Remember, gym BTS content should feel intense, much like the workout itself. Keep your audience on their toes with quick edits, while still maintaining a clear narrative.

4. Focus on Authenticity

One of the most important aspects of BTS content is authenticity. Don’t over-polish your footage—let the rawness of the gym environment come through. Capture candid moments of focus, struggle, and even mistakes. Viewers love seeing real, behind-the-scenes action because it feels relatable and genuine.

It’s also important to highlight the imperfections that come with working out—like someone pushing through the last few reps or readjusting their form. These moments remind viewers that fitness is a journey, and it’s not always picture-perfect.

5. Capture Interaction

Behind-the-scenes content is more than just the workout itself. It’s also about the interaction between the trainer and the athlete, or the camaraderie between friends working out together. Capture these small, yet meaningful, moments.

A trainer giving feedback, someone cheering on their gym buddy, or even a quick laugh between sets can add personality to your content. These moments of interaction give viewers a fuller sense of what it’s like to be part of the session, making the BTS content feel more immersive.

6. Use Lighting to Set the Mood

Lighting plays a big role in how your BTS content will feel. Gyms often have a mix of natural and artificial lighting, which can sometimes make filming tricky. To enhance your shots:

  • Natural lighting: If the gym has windows, try positioning yourself to capture natural light on your subject. This adds warmth and realism to the footage.
  • Artificial lighting: Use the gym’s artificial lights to your advantage. If the gym has overhead lights, position yourself in a way that enhances shadows and highlights the athlete’s muscles during close-ups.

Playing with lighting can add a dramatic effect to your BTS content and give it a more professional feel.

Creating BTS content in the gym is all about telling a story through a blend of dynamic shots, fast edits, and real moments of intensity. By varying your angles, showing the full workout journey, and keeping the edits exciting, you’ll capture the essence of the session and keep your audience coming back for more.

Whether you’re a photographer, videographer, or content creator, nailing these behind-the-scenes shots will not only boost engagement but also showcase your ability to capture the authenticity of the gym experience. Now grab your camera, hit the gym, and start telling some incredible stories!

How to Get Clients as a Professional Photographer in 2024

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Being a professional photographer is both rewarding and challenging, especially when it comes to finding clients. Whether you’re just starting or looking to expand your business, gaining clients requires a blend of creativity, strategy, and perseverance. As a young professional photographer, I’ve had to navigate through the ups and downs, and along the way, I’ve learned some valuable lessons on how to attract clients. Here are my top tips!

Athlete having their headshot taken by professional sports photographer Louis Burgess | Sports photography by North London Photographer Louis Burgess

1. Build a Strong Online Presence

In today’s digital age, having a solid online presence is non-negotiable. It’s the first place potential clients will look to see your work. Start with creating a professional website that showcases your portfolio. Make sure it’s easy to navigate and highlights your best photos in different categories—whether it’s weddings, portraits, events, or commercial photography.

Don’t forget social media! Platforms like Instagram and Pinterest are goldmines for photographers. Share your work regularly, use relevant hashtags, and engage with your audience. For Instagram, stories and reels showing behind-the-scenes content can also add a personal touch, which helps clients connect with you beyond your photos.

Pro Tip: Update your bio on social media to clearly state what type of photography services you offer and include a link to your website or booking form.

2. Network Locally

As much as digital marketing is important, face-to-face connections still matter. Attending local networking events, meetups, or even workshops related to your photography niche can help you meet potential clients. Even better, build relationships with local businesses, event planners, and venues—they’re often in need of photographers or can recommend you to their clients.

When I was starting out, I volunteered to shoot at a few local events and even offered free shoots to a few influencers in my area. It wasn’t long before my work started to spread by word of mouth.

3. Offer Value Beyond Photography

Clients are often looking for more than just someone to take pictures; they want someone who can provide them with an experience. Offering value-added services like helping with styling, suggesting shoot locations, or even providing tips on posing can set you apart from others.

I’ve found that being involved in the creative process, from planning to post-production, makes clients feel more comfortable and invested in the shoot. The result? Happier clients and more referrals.

4. Specialize, But Stay Open

When starting out, it’s tempting to take any gig that comes your way. While it’s important to get a variety of experience, having a specialty can help you stand out in a saturated market. Whether it’s newborn photography, fashion editorials, or product shots, specializing helps you hone your skills and attract the right clients.

That said, don’t be afraid to stay open to new opportunities, especially in the beginning. Some of my favorite shoots came from saying yes to something that was outside my comfort zone. You never know what will lead to long-term partnerships!

5. Client Testimonials and Referrals

One of the most powerful tools for getting more clients is a positive review from past ones. After every successful shoot, ask your client if they’d be willing to leave a testimonial. Having these reviews on your website or social media boosts your credibility and gives potential clients more confidence in hiring you.

Similarly, don’t hesitate to ask for referrals. If a client loved your work, they’ll often be happy to pass your name on to friends, family, or other businesses.

6. Price Yourself Right

Figuring out how to price your services can be tricky, especially if you’re new to the game. While it’s tempting to offer discounts or low prices to attract clients, undervaluing your work can backfire. Do some research on what other photographers in your area are charging and price your services accordingly.

At the same time, don’t shy away from creating packages that cater to different client needs and budgets. Offering tiered pricing options (basic, standard, premium) gives clients the flexibility to choose what suits them best, while still paying you fairly for your time and skill.

7. Create Partnerships and Collaborations

Collaboration is key, especially if you’re in a creative field like photography. Work with other professionals such as makeup artists, stylists, models, or even other photographers. These collaborations can be mutually beneficial, and they often lead to new opportunities and clients you may not have reached otherwise.

I’ve teamed up with several small business owners, helping them with product shoots in exchange for shoutouts or future business. It’s an excellent way to build connections and grow your client base organically.

8. Stay Consistent and Patient

Lastly, patience and consistency are vital. Building a client base doesn’t happen overnight, especially in a competitive field like photography. Stick to your marketing plan, stay active on social media, keep refining your craft, and be open to new ideas. Every successful shoot, happy client, or new follower is a step toward growing your business.

It’s easy to get discouraged, but remember: every photographer started somewhere. If you stay committed, keep delivering quality work, and focus on building relationships, the clients will come.


Being a professional photographer is more than just capturing great images—it’s about building trust, creating lasting relationships, and consistently putting yourself out there. With a little hustle and a lot of heart, you’ll find your client base growing in no time!

Good luck, and happy shooting! 📸

How to Make Models Comfortable During a Photoshoot

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In photography, creating the perfect shot is about more than just lighting, angles, or settings—it’s about capturing the authentic essence of your subject. Whether you’re shooting seasoned professionals or newcomers, making your models feel at ease is crucial to achieving natural, expressive photos. Here’s how to ensure your models are comfortable and confident in front of the camera.

Athlete having their headshot taken by professional sports photographer Louis Burgess | Sports photography by North London Photographer Louis Burgess

1. Start with Open Communication

Before the camera starts clicking, take time to connect with your model. Discuss the concept, the goals of the shoot, and the mood you’re aiming for. By clearly communicating your vision, you help your model understand their role and give them space to share any concerns or ideas they might have. When models feel part of the creative process, they’re more likely to relax and perform naturally.

Pro tip: Send a mood board or reference images ahead of the shoot to give them a visual understanding of what you’re aiming for.

2. Create a Comfortable Environment

Set the tone with a welcoming atmosphere. Start with small talk to break the ice—ask how their day is going, or if they’ve ever done a similar shoot before. You could also offer refreshments or play background music that suits the vibe of the shoot. The goal is to shift the focus from being in a professional setting to a relaxed and enjoyable one.

3. Provide Clear, Positive Direction

Models, especially those who are newer to the industry, appreciate clear guidance. Rather than generic instructions like “be natural” or “relax,” provide specific cues: “Tilt your head a little to the left,” or “Look over your shoulder.” This eliminates any guesswork and helps the model feel more in control.

Also, don’t forget to praise them when they nail a pose. Positive reinforcement builds confidence and helps the model loosen up.

4. Encourage Movement and Playfulness

Stiff, overly posed shots can look unnatural. Encourage your model to move around, try different poses, or even act out small scenarios. Movement not only helps break the tension but can also produce dynamic and candid images. Ask them to shake out their arms, jump, or twirl between shots to get their energy up and create fluid, organic photos.

5. Use Humor to Lighten the Mood

Laughter is a great way to ease nervousness. Crack a joke, share a funny anecdote, or create a light-hearted environment to let the model’s guard down. Genuine smiles and laughter always translate well in photos.

6. Respect Their Boundaries

Every model has different levels of comfort when it comes to poses or clothing. Make sure to check in periodically to ensure they feel comfortable with the direction the shoot is taking. If they’re feeling uneasy about a specific pose or setting, adjust accordingly. A respectful photographer who honors boundaries will always earn the trust of their subjects.

7. Keep the Feedback Constructive

If a pose or angle isn’t working, frame your feedback in a positive way. Instead of saying, “That pose doesn’t look good,” try, “Let’s try a different angle.” Constructive criticism will keep the atmosphere positive while still steering the shoot in the right direction.

8. Be Patient and Adaptable

Not every model will feel comfortable right away. Some may need more time or reassurance before they start to relax. As a photographer, being patient and adaptable will make all the difference. If something isn’t working, pivot—whether it’s changing the pose, setting, or even taking a short break.

Conclusion

The secret to a successful photoshoot lies in the rapport between the photographer and the model. When models feel comfortable and confident, it shows in every shot. By fostering a positive, supportive environment, you’ll not only get the best photos but also create a memorable and enjoyable experience for your model.

Who is Louis Burgess?

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Louis Burgess is a professional sports photographer based in North London, specialising in photography for sports, gym, athletics and fitness industry

Louis Burgess: professional sports photographer from North London

Louis is a seasoned photography expert, having taken tens of thousands of photos for his clients in the athletics and sports industry.

 

Some of the subjects in Louis’s portfolio include online influencers such as KSI and iShowSpeed, as well as athletes such as Flora & Libby Cryer (2TwinFit).

If you are looking for a professional sports photographer to make the most out of your sports photos or gym photoshoots, then you can book Louis today using his contact form.

You can see a list of Louis Burgess’ social media accounts here:
Instagram
Youtube

 

Finding the Best Photographic Studios Near Me: Tips for Your Next Photoshoot

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When it comes to capturing life’s most precious moments, choosing the right photographic studio is crucial. Whether you’re looking for professional portraits, family photos, or creative projects, knowing how to find the best photographic studios near you can make all the difference in the quality of your images. In this blog, we’ll explore how to locate the ideal studio and what to consider for your next photoshoot.

Why Choosing a Local Photographic Studio Matters

Finding a photographic studio near you not only saves time but also enhances the convenience of planning your shoot. Here are some reasons why opting for local studios can be beneficial:

1. Convenience and Accessibility

Selecting a photographic studio near your location means less travel time and easier scheduling. This is especially important if you have children or a busy schedule. Local studios often provide a comfortable and familiar environment, allowing you to relax and enjoy the experience.

2. Knowledge of the Area

Local photographers are familiar with the best shooting spots and can recommend locations that suit your needs. They understand the lighting and backdrops that work well in your area, enhancing the overall quality of your photos.

3. Supporting Local Businesses

By choosing a photographic studio near you, you’re supporting local artists and businesses. This can foster a sense of community and often leads to a more personalized experience, as local photographers are often more invested in their clients.

Tips for Finding the Right Photographic Studios Near Me

Finding the perfect photographic studio can be overwhelming, especially with so many options available. Here are some tips to help you make the best choice:

1. Do Your Research

Start by searching online for “photographic studios near me.” Look for reviews, ratings, and portfolios of local photographers. Websites like Google, Yelp, and social media platforms can provide valuable insights into the quality of their work.

2. Check Their Specializations

Not all photographic studios offer the same services. Determine what type of photography you need—whether it’s portrait, product, or event photography—and look for studios that specialize in those areas. Reviewing their portfolio can give you a sense of their style and expertise.

3. Visit the Studio

If possible, visit the studios you’re considering. This allows you to get a feel for the space and ask questions about their equipment, packages, and availability. A personal visit can help you gauge the studio’s atmosphere and whether it aligns with your vision for the photoshoot.

Questions to Ask Your Local Photographer

Once you’ve narrowed down your options, here are some important questions to ask before booking your session:

  • What is your shooting style? Understanding their approach will help you determine if they align with your vision.
  • What packages do you offer? This will give you insight into pricing and what’s included in each package.
  • How do you handle retouching and editing? Ensure that their editing style matches your preferences.
  • Can you provide references? Speaking with past clients can help you gauge their satisfaction and experience.

Conclusion

Finding the best photographic studios near you doesn’t have to be a daunting task. By doing your research, visiting potential studios, and asking the right questions, you can ensure that you choose a studio that meets your needs and exceeds your expectations. A great photographic studio will not only provide high-quality images but also make the entire process enjoyable and memorable.